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First lesson for the beginner investor: know yourself

I have been asked to be educator-mentor to a newly formed share club. This week's article is the start of a series aimed at new investors wanting to answer the simple, but ultimately very complex, question: "How do you make money out of the sharemarket?".

Friday, July 16th 2004, 11:12PM

by The Landlord

# What are you?

The first issue faced by new investors is to define their style. Do you want to just buy and hold, do you want a long-term focus, but still manage a portfolio around the edges, or do you want to actively trade?

The correct answers depend on a person's nature, the time they have available and their ability. And even if you want to be a trader, it will pay to reappraise this after some time – not everyone has the nose, the judgment and the emotional fortitude to actively manage a share portfolio.


# Brokers are your friends

There was a time after the 1987 sharemarket crash when a share broker was as popular at a dinner party as an obnoxious traffic cop.

But most brokers I have known (I worked in the industry for about 15 years) have an intense enthusiasm for the market and a genuine desire to make money for their clients. There are a few who over-trade clients to generate income for themselves, but they are the exception.

A good broker can help with information (including research) and guidance and also offer the odd allocation in new floats.

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CFML Standard Loans 7.20 - - -
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Co-operative Bank - Standard 5.34 5.34 5.89 6.19
Credit Union Auckland 7.70 - - -
First Credit Union Special - 5.09 5.49 -
First Credit Union Standard 6.49 5.69 6.09 -
Heartland Bank - Online 5.80 5.89 - -
Heartland Bank - Reverse Mortgage 7.99 - - -
Heretaunga Building Society 6.50 5.50 5.65 -
ICBC 5.39 4.49 4.99 5.25
Kainga Ora 5.79 4.59 4.95 5.19
Kainga Ora - First Home Buyer Special - - - -
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Kiwibank 6.00 ▲5.85 ▲6.29 ▲6.29
Kiwibank - Offset 6.00 - - -
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Liberty 6.65 6.55 6.22 6.20
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Pepper Money Near Prime 6.55 - - -
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SBS Bank 5.84 5.39 5.89 5.89
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