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Link Financial Group gets new owner

NZ Home Loans has taken a majority stake in the Link Financial Group which includes MortgageLink and InsuranceLink.

Tuesday, November 8th 2022, 12:12PM

Pictured: NZHL CEO Kip Hanna, NZHL chairman Richard Westlake and LFG chief executive Josh Bronkhorst.

NZ Home Loans, which is owned by cashed up Kiwi Group Holdings, has taken a majority stake in Link Financial Group for an undisclosed amount.

Speaking at the Link Group conference today NZHL chairman Richard Westlake says LFG is Kiwi success story and a growth opportunity for the business.

NZHL had looked around the market and settled on the deal partly because of the advice technology LFG had developed and also because it was a good cultural fit.

NZHL chief executive Kip Hanna said the company was “looking forward to utilising the New Zealand technology expertise of LFG – particularly their proprietary advisory software – Advice Link.”

LFG managing director Josh Bronkhorst will remain a shareholder in the business and continue to run LFG.

Hanna says LFG will operate separately, with NZHL input and oversight at board level.

Hanna says although NZHL and LFG have different client propositions both businesses are committed to helping Kiwis get ahead financially.

“The New Zealand adviser market is growing, as more people want personalised service and guidance around their home loans, so despite broader economic headwinds we are optimistic about the opportunity this acquisition will bring for both businesses.”

Much was made of the fact that LFG would stay New Zealand owned, while some of the other aggregation groups were Australian owned.

Bronkhorst says “it will pretty much be business as usual for our people and our clients, it’s great to have NZHL on board to help us drive the business forward and maximise future growth.”

[MORE TO COME]

Tags: LFG

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Lender Flt 1yr 2yr 3yr
AIA - Back My Build 3.34 - - -
AIA - Go Home Loans 6.14 4.75 5.25 5.29
ANZ 6.04 ▲5.59 ▲6.09 ▲6.19
ANZ Blueprint to Build 7.39 - - -
ANZ Good Energy - - - 1.00
ANZ Special - ▲4.99 ▲5.49 ▲5.59
ASB Bank 6.04 ▲4.99 ▲5.45 ▲5.45
ASB Better Homes Top Up - - - 1.00
Avanti Finance - Near Prime 6.60 - - -
Avanti Finance - Specialised 7.75 - - -
Basecorp Finance 6.35 - - -
Lender Flt 1yr 2yr 3yr
BNZ - Mortgage One 6.19 - - -
BNZ - Rapid Repay 6.19 - - -
BNZ - Std 6.09 ▲4.99 ▲5.45 ▲5.45
BNZ - TotalMoney 6.19 - - -
CFML 321 Loans 4.20 - - -
CFML Home Loans 6.30 - - -
CFML Prime Loans 6.45 - - -
CFML Standard Loans 7.20 - - -
China Construction Bank 6.44 4.85 4.95 4.95
China Construction Bank Special 6.44 5.85 5.95 5.95
Co-operative Bank - First Home Special - 4.74 5.29 5.59
Lender Flt 1yr 2yr 3yr
Co-operative Bank - Owner Occ 5.34 4.84 5.39 5.69
Co-operative Bank - Standard 5.34 5.34 5.89 6.19
Credit Union Auckland 7.70 - - -
First Credit Union Special - 5.09 5.49 -
First Credit Union Standard 6.49 5.69 6.09 -
Heartland Bank - Online 5.80 5.89 - -
Heartland Bank - Reverse Mortgage 7.99 - - -
Heretaunga Building Society 6.50 5.50 5.65 -
ICBC 5.39 4.49 4.99 5.25
Kainga Ora 5.79 4.59 4.95 5.19
Kainga Ora - First Home Buyer Special - - - -
Lender Flt 1yr 2yr 3yr
Kiwibank 6.00 5.65 6.09 6.19
Kiwibank - Offset 6.00 - - -
Kiwibank Special 5.75 4.75 5.19 5.39
Liberty 6.65 6.55 6.22 6.20
Nelson Building Society ▲6.79 ▲4.99 ▲5.49 -
Pepper Money Near Prime 6.55 - - -
Pepper Money Prime 5.99 - - -
Pepper Money Specialist 8.00 - - -
SBS Bank 5.84 5.39 5.89 5.89
SBS Bank Special - 4.69 5.29 5.29
SBS Construction lending for FHB 3.74 - - -
Lender Flt 1yr 2yr 3yr
SBS FirstHome Combo 3.29 4.29 - -
SBS FirstHome Combo - - - -
SBS Unwind reverse equity 7.99 - - -
TSB Bank 6.59 5.49 6.05 6.29
TSB Special 5.79 4.69 5.25 5.49
Unity First Home Buyer special - 4.15 - -
Unity Special ▲6.04 4.80 5.29 -
Unity Standard ▲6.04 5.60 6.29 -
Wairarapa Building Society 6.15 4.95 5.45 -
Westpac 6.14 5.59 6.05 5.95
Westpac Choices Everyday 6.24 - - -
Lender Flt 1yr 2yr 3yr
Westpac Offset 6.14 - - -
Westpac Special - 4.99 5.45 5.35
Median 6.15 4.99 5.47 5.49

Last updated: 7 August 2026 8:32am

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